Fashion & Luxury · Seasonal retainer
Fashion Lookbook & Seasonal Campaign Transcreation
Localized seasonal lookbooks, PDPs and social ads for a contemporary fashion brand—locked material/size terms with region-fit tone.
- Official Seal Code 3101150909750
- TAC Institutional Member
- ISO 17100 Certified Quality
- Strict Enterprise NDA
Anonymized case - Languages
- 4
- Seasonal lines
- 2
- SKU copy sets
- 80+
- Engagement
- Retainer
Background
The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Fashion Lookbook & Seasonal Campaign Transcreation” must preserve brand voice while adapting to local search, legal wording and user expectations.
A contemporary fashion brand releasing seasonal lookbooks and paid media across markets needed premium tone plus local size, material and offer-rule differences handled cleanly.
Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Lookbook transcreation, Product copy, Social ads, etc.. Within Seasonal retainer, we delivered and QA’d 4 languages—achieving: Synchronized multi-market drops; ad CTR beat MT baseline
Project challenges
Brand voice
Luxury copy cannot sound machine-translated.
Size systems
EU/US/Asia sizing statements easily collide.
Material terms
Fabric and finish vocabulary must stay locked.
Season cadence
Lookbook and paid assets deliver in parallel.
Our approach
Phased delivery balancing quality, compliance and timeline.
Brand Aesthetic & Mood Board Briefing
Analyzed seasonal themes, fabric craftsmanship, and the emotional resonance of the collection.
High-Fashion Transcreation by Native Writers
Transcreated poetic, editorial-grade storytelling aligned with global luxury publications.
InDesign Lookbook Visual Typesetting
Balanced kerning, line heights, and negative space across multilingual layout spreads.
Omnichannel Campaign Asset Packaging
Delivered ready-to-publish copy for boutique window banners, digital flagships, and social media.
Deliverables
Project highlights
Fashion transcreation
Native polish that keeps brand tone.
Size alignment
Normalized multi-market size copy.
Material terms
Fabric/finish vocabulary locked end-to-end.
Campaign cadence
Lookbook and ads delivered together.
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