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Mobile Apps · 4 months

Consumer App Global 12-Language Launch

Localized iOS/Android UI, push notifications, store listings and privacy policies for a health app across major store regions.

Result Simultaneous listing in 12 App Store and Google Play regions; 4.6+ rating

Mutual NDA available on request · Industry QA standards applied

Languages
12
Platforms
2
Store rating
4.6+
Months
4

Background

Industry: Mobile Apps Timeline: 4 months Languages: 12 languages Services: App UI, ASO copy, Privacy policies, etc.

The client is in technology or software, where growth depends on multi-market launches and continuous iteration. “Consumer App Global 12-Language Launch” spans UI copy, help content or developer docs—with unified terminology and locale-aware UI constraints.

A health-tech app expanding globally from China needed 12-language UI, store ASO, privacy compliance copy and push notifications—with GDPR and regional requirements.

Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included App UI, ASO copy, Privacy policies, etc.. Within 4 months, we delivered and QA’d 1 languages—achieving: Simultaneous listing in 12 App Store and Google Play regions; 4.6+ rating

Project challenges

  • Character limits

    Different iOS vs. Android control limits.

  • ASO keywords

    Per-locale keyword research.

  • Privacy compliance

    Policies and permission copy per region.

  • Coordinated launch

    12 regions on same marketing date.

Our approach

Phased delivery balancing quality, compliance and timeline.

  1. 01

    Product & market alignment

    Feature modules, target languages and release cadence.

  2. 02

    Glossary & strings

    UI terms, do-not-translate lists and length rules.

  3. 03

    Translation + LQA

    Contextual translation and staging or in-product LQA.

  4. 04

    Continuous l10n

    Incremental pipeline tied to CI/CD or CMS.

Deliverables

  • UI resource packs
  • Store listings
  • Privacy policies
  • Push templates

Project highlights

  • Dual-platform LQA

    iOS/Android device testing.

  • ASO localization

    Per-locale keywords and descriptions.

  • Privacy compliance

    GDPR and regional phrasing.

  • Coordinated launch

    12-region simultaneous release.

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