Anonymized case

Travel & Hospitality · 4 months

OTA Multilingual Content & Support Knowledge Base

Translated hotel descriptions, destination guides, booking flows and support scripts for Southeast Asia and Europe.

Result Multilingual destination pages organic traffic up 35%; higher first-contact resolution
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Mutual NDA available on request · Industry QA standards applied

Languages
5
Hotel listings
50k+
Traffic lift
35%
Months
4

Background

Industry: Travel & Hospitality Timeline: 4 months Languages: Chinese, English, Thai, Spanish, French Services: Content translation, Support scripts, SEO copy, etc.

The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “OTA Multilingual Content & Support Knowledge Base” must preserve brand voice while adapting to local search, legal wording and user expectations.

An OTA expanding internationally needed massive hotel and destination content in multiple languages plus a support KB for 24/7 multilingual service.

Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Content translation, Support scripts, SEO copy, etc.. Within 4 months, we delivered and QA’d 5 languages—achieving: Multilingual destination pages organic traffic up 35%; higher first-contact resolution

Project challenges

  • Volume

    Hundreds of thousands of variable-length hotel descriptions.

  • SEO localization

    Per-locale destination keywords.

  • UGC quality

    User content cleaned before translation.

  • Support scripts

    Professional tone for refunds and complaints.

Our approach

Phased delivery balancing quality, compliance and timeline.

  1. 01

    Context & audience

    Content types, target users and delivery channels.

  2. 02

    Glossary & tone

    Vertical glossary and tone-of-voice guide.

  3. 03

    TEP & native polish

    Specialist linguists plus review and native polish as needed.

  4. 04

    Delivery & drops

    Ongoing updates aligned with campaigns or terms.

Deliverables

  • Hotel description library
  • Destination guides
  • Booking flow copy
  • Support KB

Project highlights

  • OTA scale

    MTPE plus human edit efficiency.

  • Travel SEO

    Per-locale keyword research.

  • Support scripts

    Scenario-based multilingual scripts.

  • Regional fit

    SEA vs. Europe usage differences.

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